Writing the rules
Important doesn’t have to be boring. Best practice guides ensure brands show up in style, setting out key principles across all Telstra one-to-one comms. Everything from AA accessibility to preheader character counts ensuring maximum response rates and ROI.
On-point Onboarding
And applying those rules across cusotmers’ onboarding journey to make joining Telstra joyful, rather than disjointed.
A unique visual style for
Telstra Plus
As the program grew, we needed to clearly distinguish loyalty comms from BAU Telstra comms. So we brought the Plus icon into the 3D space and created the rules on its usage.
